Post by kmstfatema on Mar 7, 2024 5:42:58 GMT
SMS is certainly one of the best performing direct marketing solutions . This is a particularly effective tool, as it is able to reach the target audience in a targeted manner, through a short and clear message, contained in 160 characters. Furthermore, it is configured as a highly engaging communication channel . The increasingly widespread use of online and instant messaging platforms have, in fact, directed users' attention towards sending and receiving information via the internet, making the Short Message Service a means of sporadic use. This aspect is precisely what has made SMS today a highly engaging channel capable of capturing the audience's interest quickly. Using it strategically within your marketing project could, therefore, generate high returns and encourage the achievement of important business results .
In this article, we will focus in particular on a Germany Telegram Number Data specific type of short message, namely the SMS with personalized sender . We will try to define in detail what is meant by Alias SMS, what the Agcom directive says on the matter, what the advantages of this tool are and why it is advisable to rely on companies specialized in the direct marketing sector. SMS aliases: what they are and the directive in force When a company decides to develop an SMS marketing campaign it has the possibility to choose between different types of messages (which we talked about in more detail in this article ) and to decide whether to send it via numeric or personalized sender . This last case is very interesting, as it is the one we are referring to when we talk about Alias SMS . This term refers to the alphanumeric indicators that can be used by companies in corporate messaging services, with the aim of making the name of the brand that is initiating the communication clearly visible and identifiable by the target.
SMS aliases, therefore, are used in Short Message Services or Multimedia Messaging Services (MMS) to replace the sender's telephone number, so that users are immediately clear, upon receiving the message, which company they are referring to. Given the importance that alphanumeric indicators have within direct marketing campaigns of this type, the Communications Authority has prepared a resolution, which came into force on 16 October 2013, which regulates the experimentation of aliases ( text message sender). Specifically for AGCOM SMS Alias must be regulated taking into account the benefits that both companies and consumers can derive from them in order to guarantee fair competition on the market and adequate protection of their users.
In this article, we will focus in particular on a Germany Telegram Number Data specific type of short message, namely the SMS with personalized sender . We will try to define in detail what is meant by Alias SMS, what the Agcom directive says on the matter, what the advantages of this tool are and why it is advisable to rely on companies specialized in the direct marketing sector. SMS aliases: what they are and the directive in force When a company decides to develop an SMS marketing campaign it has the possibility to choose between different types of messages (which we talked about in more detail in this article ) and to decide whether to send it via numeric or personalized sender . This last case is very interesting, as it is the one we are referring to when we talk about Alias SMS . This term refers to the alphanumeric indicators that can be used by companies in corporate messaging services, with the aim of making the name of the brand that is initiating the communication clearly visible and identifiable by the target.
SMS aliases, therefore, are used in Short Message Services or Multimedia Messaging Services (MMS) to replace the sender's telephone number, so that users are immediately clear, upon receiving the message, which company they are referring to. Given the importance that alphanumeric indicators have within direct marketing campaigns of this type, the Communications Authority has prepared a resolution, which came into force on 16 October 2013, which regulates the experimentation of aliases ( text message sender). Specifically for AGCOM SMS Alias must be regulated taking into account the benefits that both companies and consumers can derive from them in order to guarantee fair competition on the market and adequate protection of their users.