Post by account_disabled on Dec 21, 2023 4:20:11 GMT
Writers who know how to write content for SEO are rare. Many claim this and do not pass the threshold of a quick examination of their references. An American study from early 2018 indicated that 95% of published pages are never referenced in the first 10 results in the 12 months following their posting online. Write for the sake of writing, why not, but I think it is more effective to write to be seen (or found), read and so that it then triggers an action. Time for micro specialists Each social network has become very specialized (if you really want to be effective there). Today, there is no longer a social network specialist like there was 5 years ago, there are specialists for each social network.
When we look at micro influencers, they are very rare to master (to be very effective) even Email Data on 2 social networks. We are dealing with hyper specialists from LinkedIn, Twitter, Instagram, Facebook, Snapchat. I also told my editor, who asked me for a new edition of The Social Network Toolbox, that it was no longer possible today (except to skim over the subject) and that it was now necessary to “Toolbox” for each social network. I'm not the type to say “we've always done it like that” or “yes but before we did it like that”, to fall asleep on knowledge that is no longer up to date and in phase with the current situation. I try to confront reality as much as possible.
What interests me, for my clients, is not what works for an atypical minority but what works for the greatest number and above all what is most likely to bring them the results they expect. Knowledge of the sector / Knowledge of tools? Today, I am more and more convinced that it is technical knowledge that takes precedence and that knowledge of the sector is secondary. It can be acquired more easily. I am even quite convinced (I am preparing an article on the subject) that knowledge of the sector can be a very big handicap, particularly on digital subjects.
When we look at micro influencers, they are very rare to master (to be very effective) even Email Data on 2 social networks. We are dealing with hyper specialists from LinkedIn, Twitter, Instagram, Facebook, Snapchat. I also told my editor, who asked me for a new edition of The Social Network Toolbox, that it was no longer possible today (except to skim over the subject) and that it was now necessary to “Toolbox” for each social network. I'm not the type to say “we've always done it like that” or “yes but before we did it like that”, to fall asleep on knowledge that is no longer up to date and in phase with the current situation. I try to confront reality as much as possible.
What interests me, for my clients, is not what works for an atypical minority but what works for the greatest number and above all what is most likely to bring them the results they expect. Knowledge of the sector / Knowledge of tools? Today, I am more and more convinced that it is technical knowledge that takes precedence and that knowledge of the sector is secondary. It can be acquired more easily. I am even quite convinced (I am preparing an article on the subject) that knowledge of the sector can be a very big handicap, particularly on digital subjects.